Today, I finally get to present to you my labor of love - Ms Soignée, a fashion label for the modern working woman. 

MS Soignée Launch

No fancy launch events or fashion shows for now, just a collection that has been designed by me with love. This has been mostly a one-woman show, right from design and sourcing to production management and quality control to photo editing and website building. The learning curve has been crazy. But all of this wouldn't have made it anywhere if not for some really amazing people who have dedicated their time and patience along the way - thank you from the bottom of my heart.

Chasing a dream sounds like a beautiful imagery but in reality, it's not quite like that. I'm not one that gives up easily on things, but the past year really tested my perseverance. Do I miss being a lawyer? Well, let's just say there were plenty of moments I did. I miss drawing a monthly salary that not only takes care of life's essentials but also allows me to eat whatever I want and shop whenever I feel like it. I miss working in a professional environment where people are not out to take advantage of you and things actually get done when promised/paid. So do I regret this? Not yet, simply because design and creation, although only a small part of a long messy process, stirs my heart and is something I truly enjoy. 

Through Ms Soignée's debut collection collection, I hope to infuse some excitement into the discerning modern woman's workwear wardrobe with feminine designs, luxurious fabrications, exquisite detailing and quality tailoring. Because work days make up most of the week, I feel it's important to start the day right with clothes that inspire confidence from within and that seamlessly transition from the office to beyond. 

There is still so much more for me to learn and while I am at it, I hope you can be patient with me. With your support, I hope to continue on this journey and keep on improving. 


“Far and away the best prize that life offers is the chance to work hard at work worth doing.” —Theodore Roosevelt

  • Ms Soignée
  • chasingadreamentrepreneurfashionfashionlabeljourneylaboroflovestartupwomenswearworkwear

Comments on this post (0)

Leave a comment

Shopify secure badge